Find Your Brand Voice.

Every new venture, product, and service requires a clear and authentic brand voice to engage communities and move target audiences to action. Brand Lingo™ blends deep experience with advanced branding methodologies to help individuals, organizations and companies find and form their marketplace voice quickly and effectively.

Services

I consult with companies and organizations to find their distinctive marketplace voice and guide them toward establishing their own distinguishing vocabulary or “brand lingo” that fosters prospect trials and builds passionate customers, employees, and stakeholders. My core services include the following:

Brand Positioning
I work with clients to define, differentiate, and position brands to maximize relevance and competitive differentiation. I achieve clear and distinctive positions for new and evolving brands through innovative insight-mining methods, creative mapping, rigorous distillation, and refinement.

Brand Naming
I create unique and ownable names, nomenclature systems, tag lines, descriptors, and slogans that define the values, experiences, and perceptions of your business, product or service brand. I also provide global linguistics studies and trademark counsel to support all brand naming efforts.

Looking for creative services that help you extend and manage your marketplace voice? Ask me about my proven brand extension partners specializing in visual identity and packaging design, mobile/web/software development, film/video production, PR, training, and full-service agency support.

Work

Brand Lingo is a bespoke strategic branding resource that partners with companies, agencies, consultants, and entrepreneurs to create winning brands. My naming and branding portfolio spans a wide range of industries:

Professional Services
Avenue Logistics, Concerto, E2, Foxguard Insurance, Ingenex, Enspire Dental, Matchseed, Goldrunner, Prototop, Allovance Method, OptiGear, Springmatter, Lakechain, Evolucent, Soundrocket, CX3, Lumitrek, Thinking Fountain, Firebolt, Jetbridge, Common Sail, Brightwing, Circadia, Goldrock

Manufacturing
RedViking, Accuray, Symbrium, Alturna, Tangenix, Anthem, FlexGen, Roamio, Tombolo, Vantium, Wingspan, Torno Boatworks, Good Armor, MessageWrap, Eco-Neon, Moonledge, Counterstrike, Hero XL

Software & Technology
Eleventure, Boomdash, Attaineo, Corridor, Drawbridge, Fantelope, Gigjumper, Invia, Kinderstreet, Altero, Tablehawk, Ovasys, Senderoo, Ramblehook, Turnstone, Sonaria, OrangeGrove, Parentography, Precipio, Nuvolo, Publicdrum, RouteSpout, Vale Solutions, Premio, ShareCare, Vocatta, Backstory, Venturo, Skipstone, Breezeform, KickSquad, Groundspeed, Stridepost, Argonaut, Conveyix, Encore, Catamaran, PageKicker, Matterhorn, Ripple, Boundiful, Iconex, Spatial Clue, Infrared BI

Retail
AquaShot, Bloomstic, Eclipse Sun Screens, Ibieko, Natural Hive, Sweetpickle, MoonButter, Twist, Boxwood, Grapperz, Mend, TCxWave, Mineral, Revel & Roll, Hopkeeper, Manon, 1830, Wicked Owl, Nectarhaus, Snowbadger, Flock/Stock & Barrel, Street Cop, Native Axle, Fabricanna

Health & Fitness
Skymint, Engage, Joust, NuStep T5xr, Packard Health, Sunfield Center, TheraScar, Storypoint, Vie, The WellGrip, Skyway Health, Verapose, Elevate90, Tulips & Tangerines. Beach Glass

Academic & Non-Profit
Due North, Future Midwest, The Kite Network, Legacy Land Conservancy, Tumbleseed, SEMIWILD, TechTwilight, Intermitten, C2, Sprouted Sage, LightUp, MapleRock, Ignition Camp

Process + Project flow

My strategic positioning and name development process is typically completed in 4-5 weeks and can be tailored to meet your unique requirements.

Additional insight gathering methods can be explored and audience testing is optional.

Brand Crusade

"I help start-ups, corporate spin-offs, and everything in between discover and claim brand positions that are distinctive and ownable. I set out to create a clear, effective, 1-on-1 consultancy that focuses on the two critical elements that propel all marketing activities: positioning and naming. And to be a source that can truly partner with agencies and other professional services firms to create purposeful and memorable brands."

Scott Hauman
Founder, Brand Strategist

Contact Me

Are you ready to discover, define and design your brand voice?
Brand Lingo is the most optimal and effective source to obtain a unique positioning platform, an original naming system, and a captivating brand story.

Contact me at 734.673.4284 or use the form below to learn more about my consulting packages, project-based fees, and hourly rates.

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