Services
We consult with companies and organizations to find their distinctive marketplace voice and guide them toward establishing their own distinguishing vocabulary or “brand lingo” that fosters prospect trials and builds passionate customers, employees, and stakeholders. Our core services include the following:
Positioning + Stance
- We work with clients to define, differentiate, and position brands to maximize relevance and competitive differentiation.
- We incorporate innovative insight-mining methods with rigorous distillation and refinement.
- We achieve clear and distinctive positions for new and evolving brands.
Naming + Verbal Systems
- We create unique and ownable names, nomenclature systems, tag lines, descriptors, and slogans.
- We strive to define the values, experiences, and perceptions of your business, product, or service brand.
- We provide global linguistics studies and trademark counsel to support all brand naming efforts.
Visual Identity + Expression
- We craft striking and enduring visual identities, logomarks, and branding systems that stage your differentiation and highlight your positional advantages.
- Our salient designs give you the edge to remain relevant in the face of changing markets and consumer behaviors.
Combination Naming & Identity Work
Recent brand identity and expression projects
Process
Our strategic positioning and name development process is typically completed in 5 weeks and can be tailored to meet unique requirements. Additional insight-gathering methods and audience testing may be explored and combined if desired.
Most brand identity development engagements (with customized stage gates) are typically completed in 4 weeks.
Crusade
"I help start-ups, corporate spin-offs, and everything in between discover and claim brand positions that are distinctive and ownable. I set out to create a clear, effective, 1-on-1 consultancy that focuses on the three critical elements that propel all marketing activities: positioning, naming, and identity. And to be a source that can truly partner with agencies and companies to create purposeful and thriving brands."
Scott Hauman
Founder, Brand Strategist
Author of Brand Stance™
