Find Your Brand Voice

    Every new venture, product and service requires a clear and authentic brand voice to engage communities and move target audiences to action. Brand Lingo™ blends deep experience with advanced branding methodologies to help individuals, organizations and companies find and form their marketplace voice quickly and effectively.



  • Services

    We consult with companies and organizations to find their distinctive marketplace voice and guide them towards establishing their own special vocabulary or “brand lingo” that fosters prospect trial and builds passionate customers, employees and stakeholders. Our core services include:


    Brand Research

    We help companies measure and analyze customer and employee perception, sentiment and connection around products, services and experiences. We engage a wide range of creative brand research techniques to gather mission-critical data that can assist strategic brand decision-making.


    Brand Positioning

    We work with clients to define, differentiate and position brands to maximize relevance and competitive differentiation. We achieve clear, distinctive positions for both new and evolving brands through innovative insight mining methods, rigorous distillation, testing and refinement.


    Brand Naming

    We create unique and ownable names, nomenclature systems, tag lines, descriptors, and slogans that define the values, experiences and perceptions of your business, product or service brand. We also provide global linguistics studies and trademark counsel to support all brand naming efforts.


    Brand Identity

    Brand Lingo develops magnetic brand identity systems that translate brand strategy into visual expressions of your business, product or service brand. The result is a compelling, memorable, and lasting visual language that inspires engagement and sets you a part from competitors.


    Looking for services that help you extend and manage your marketplace voice? Ask us about our brand extension partners that specialize in mobile/web/software development, film/video production, SEO/SEM, PR, media planning, and full-service agency support.

  • Work

    Brand Lingo is a go-to, strategic branding resource that partners with agencies, consultants and entrepreneurs to create winning brands. Below are select examples that showcase our work with established agencies, organizations and executives. Contact us to view our full positioning, naming and identity portfolios.

  • Mission

    "I help start-ups, corporate spin-offs and everything in between, discover and claim brand positions that are distinctive and ownable. I set out to create a one-of-a-kind consultancy that focuses purely on the four critical elements that propel all marketing activities: research, positioning, naming and identity. And to be a source that can truly partner with agencies and other professional services firms to create purposeful and memorable brands."


    Scott Hauman

    Founder, Brand Strategist

  • Contact Us

    Are you ready to discover, define and design your brand voice?

    Brand Lingo is the most optimal and effective source to obtain a unique positioning platform, an original naming system and a captivating brand identity.


    Contact us at 734.673.4284 or use the form below to learn more about our consulting packages, project fees and rates.