We consult with companies and organizations to find their distinctive marketplace voice and guide them towards establishing their own special vocabulary or “brand lingo” that fosters prospect trial and builds passionate customers, employees and stakeholders. Our core services include:
Brand Research
We help companies measure and analyze customer and employee perception, sentiment and connection around products, services and experiences. We engage a wide range of creative brand research techniques to gather mission-critical data that can assist strategic brand decision-making.
Brand Positioning
We work with clients to define, differentiate and position brands to maximize relevance and competitive differentiation. We achieve clear, distinctive positions for both new and evolving brands through innovative insight mining methods, rigorous distillation, testing and refinement.
Brand Naming
We create unique and ownable names, nomenclature systems, tag lines, descriptors, and slogans that define the values, experiences and perceptions of your business, product or service brand. We also provide global linguistics studies and trademark counsel to support all brand naming efforts.
Brand Identity
Brand Lingo develops magnetic brand identity systems that translate brand strategy into visual expressions of your business, product or service brand. The result is a compelling, memorable, and lasting visual language that inspires engagement and sets you a part from competitors.
Looking for services that help you extend and manage your marketplace voice? Ask us about our brand extension partners that specialize in mobile/web/software development, film/video production, SEO/SEM, PR, media planning, and full-service agency support.
